Building Artist Visibility Through all media channels — Social media, TV Interviews and Radio Tours

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Lucianne Debut single - More

Check out this wonderful job we did!

lucianne-99 (2)
Who

Lucianne

Formerly known as Luci Money, Lucianne is London-based Afrobeats artist, actress and football club owner looking to showcase her ingenuity in the Nigerian music industry.

  • Artist Development | Digital PR | Radio Promotion
  • Lucianne

Goal

Gain visibility in the Nigerian music industry
Increase awareness and gain new fans
Drive engagement for upcoming music project

Process

We took a strategic approach to adopt different media channels with the goal of increasing visibility for Lucianne. We needed to communicate her essence as a British-Nigerian, multitalented Afrobeats artist to her current and prospective fans, encouraging them to appreciate what she meant to the Afrobeats industry.

We curated compelling press releases and created social media sensation for her upcoming projects by engaging influencers in the industry. We also adopted post release PR that included tours (TV and Radio) within the UK and West Africa to create a long lasting impression.

Outcome

Over 600k streams
3000+ daily engagement on social media
After our success with her track ‘More’, Lucianne has trusted 69 with her artist management and subsequent PR projects.
Contact

Want to do business with us?

If you’re interested in refreshing your brand or launching a new brand, let’s talk.

Contact

Want to do business with us?

If you’re interested in refreshing your brand or launching a new brand, let’s talk.