Launched at the heart of the COVID-19 pandemic, Amber Energy Drink is a new Nigerian brand seeking to appeal to Nigerians through its sophisticated packaging, message of resilience and unique ingredients.
Content Marketing | Marketing Strategy
Amber Energy Drink
Goal
Increase brand's Digital Awareness
Process
Recognizing that Amber Energy Drink had fierce competition within the Nigerian energy drink industry and had launched at a time when there’s limited face-to-face human interaction, we needed to capitalize on the potential of social media channels to integrate all marketing and PR efforts to increase the brand’s awareness.
Our creative team curated campaign materials including pictures, social media copies and videos that aligned with the brand’s message and appealed to the target audience.
Outcome
Amber is gradually becoming a household name in the Nigerian energy drink market and has expanded its reach beyond its original launch site, Lagos.
Contact
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